Amorepacific is one of the leading cosmetic companies in South Korea that has 60years of its history and about 30 cosmetic brands such as Mamonde, innisfree, Etude, Sulwhasoo and more. They opened the Sotory Garden at Amor Pacific’s Beauty Campus in Gyeonggi-do, Osan City in September, 2013. The initial purpose of this campus is to conveying a deeper connection to the company’s beauty products and philosophy with visitors.
The campus offer botanical gardens with their collection like traditional art, contemporary art, galleries and contemplative spaces. Tour guide introduce history of Amorepacific, the first cosmetic product made, touching and feeling the nature of raw ingredients for cosmetic products, such as Ginseng, Camelia, Gree Tea, Soybean and etc. The most exciting parts of tour are making own personal lipstick for visitors and taking photos like advertisement and posters of Amorepacific from the past.
Throughout the tour, visitors are encouraged a closer connection with brand and the company’s values and history to their life in an emotionally.